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"Some schools are banning cupcakes at grammar school birthday parties because of childhood obesity among American kids. Say again?
In one west coast county, a school district says birthdays can be celebrated without food. Huh? Or they can bring nutritious foods to stuff the faces of their classmates, like raw veggies. Oh, that's fun. And very yuppie.
Texas has stepped up to the challenge by passing the "Safe Cupcake" amendment. It allows parents to keep their right to be parents and let their kids eat unhealthy birthday foods at school parties. Representative Jim Dunnam sponsored the legislation, a Democrat from Waco.
The U.S. Centers for Disease Control and Prevention have produced statistics like 19 percent of pre-adolescent kids and 17 percent of adolescents were overweight in 2003-04. And there's an increase in Type 2 diabetes in children. This is a very serious problem, but can it be remedied by banning the cupcake?
Understandably some schools have banned junk food-laden vending and soda machines in schools. Excessive sugar can not only lead to obesity, but can also make anybody's body tired. This can disrupt study habits and even affect behavior in some kids. But how far should we go? And will this backfire? Isn't there a saying that you want what you can't have? If denied sweets at school for a birthday party, some adults are concerned that kids (and some parents) might rebel along the way.
Birthday parties at school are hardly the reason for childhood obesity. Most American adults can remember their own parties from grammar school, but that doesn't mean they were obese kids. What about the hormones packed into our food supply? Certain celebs go so far as to say that it's a money-making conspiracy to put chemicals into our food that make us fat-or at least that make us hungry so we'll eat more and in turn buy more food.
There are other concerns. What about the parents who don't get the memo? Will they be confronted and be sent back home with an explanation that their child can't celebrate a birthday at school? Lawsuits may start to smell like cupcakes.
Trying to make everyone happy never works, yet there's always someone or some institution who will try. Nonetheless, the controversy continues. Whether it works its way across the country is yet to be seen. Perhaps it already has. School administrators mean well, but the consequences could be more than they bargained for if traditional parents start to speak up against the ban. Is there a middle ground, like only wheat flour cupcakes can be used with sugar substitutes? Not really. Too many allergies come into play. Some private schools won't even let parents make their own treats for fear of germ contamination.
Parents beware: ask what treats have been approved before your kid's next school birthday party, just in case you didn't get the memo."
The measure will make San Francisco the first major city in the country to forbid restaurants from offering a free toy with meals that contain more than set levels of calories, sugar and fat.
The ordinance also would require restaurants to provide fruits and vegetables with all meals for children that come with toys.
"We're part of a movement that is moving forward an agenda of food justice," said Supervisor Eric Mar, who sponsored the measure. "From San Francisco to New York City, the epidemic of childhood obesity in this country is making our kids sick, particularly kids from low income neighborhoods, at an alarming rate. It's a survival issue and a day-to-day issue."
Just after the vote, McDonald's spokeswoman Danya Proud said, "We are extremely disappointed with today's decision. It's not what our customers want, nor is it something they asked for."
The ban, already enacted in a similar measure by Santa Clara County, was opposed by San Francisco Mayor Gavin Newsom, who was vying to be lieutenant governor in Tuesday's election. But because the measure was passed by eight votes — one more than needed to override a veto — his opposition doesn't matter unless one of the supervisors changes his or her mind after the promised veto.
Under the ordinance, scheduled to take effect in December 2011, restaurants may include a toy with a meal if the food and drink combined contain fewer than 600 calories, and if less than 35 percent of the calories come from fat.
Over the last few weeks, the proposed ban caused a stir online and on cable television, with supporters arguing that it would help protect children from obesity, and opponents seeing it as the latest example of the nanny state gone wild.
Supervisor Bevan Dufty, whose swing vote provided the veto-proof majority, said critics should not dismiss the legislation as a nutty effort by San Franciscans. "I do believe the industry is going to take note of this. I don't care how much they say, 'It's San Francisco, they're wacked out there.'"
Proud, the McDonald's spokeswoman, said the city was out of step with the mainstream on the issue.
"Public opinion continues to be overwhelmingly against this misguided legislation," she said. "Parents tell us it's their right and responsibility — not the government's — to make their own decisions and to choose what's right for their children."
Oak Brook-based McDonald's is not the only fast-food chain to offer toys with children's meals, but because it is so prominent the company has become a key face of opposition to the ban.
Daniel Conway, spokesman for the California Restaurant Association, bemoaned the ordinance's passage and contrasted it with San Franciscans' exuberant feelings after the Giants won the World Series on Monday night.
"One day you're world champions, and the next day, no toys for you," Conway said.
He said the industry could respond in a number of ways to the ordinance. Some might continue to include toys but charge separately for them. Others might reformulate their meals so that they comply with the law. Restaurants might also simply stop offering children's meals altogether, he said.
Proud said the company does offer more healthful menu options, including apple slices that can be ordered with kids' meals instead of french fries.
The vote was held the same day that McDonald's reintroduced nationwide its McRib sandwich, a pressed pork patty that gets half its calories from fat and has a cultlike legion of fans.
Mar said it would lead the fast-food giant and other restaurants to provide more healthful food for kids. The ban, he said, was crucial to the fight against childhood obesity and the illnesses that go along with it, including diabetes and the risk of heart problems and stroke. The cost of fighting those diseases, he said, will be in the billions.
"It's astronomical how much it's going to cost if we don't address it," Mar said. "It's incredible the crisis that's going to hit us."
The report highlights troubling racial, ethnic, regional and income disparities in the nation's obesity epidemic. For instance, adult obesity rates for Blacks and Latinos were higher than for Whites in at least 40 states and the District of Columbia; 10 out of the 11 states with the highest rates of obesity were in the South -- with Mississippi weighing in with highest rates for all adults (33.8 percent) for the sixth year in a row; and 35.3 percent of adults earning less than $15,000 per year were obese compared with 24.5 percent of adults earning $50,000 or more per year.
"Obesity is one of the biggest public health challenges the country has ever faced, and troubling disparities exist based on race, ethnicity, region, and income," said Jeffrey Levi, PhD, executive director of TFAH. "This report shows that the country has taken bold steps to address the obesity crisis in recent years, but the nation's response has yet to fully match the magnitude of the problem. Millions of Americans still face barriers - like the high cost of healthy foods and lack of access to safe places to be physically active - that make healthy choices challenging."
The report also includes obesity rates among youths ages 10-17, and the results of a new poll on childhood obesity conducted by Greenberg Quinlan Rosner Research and American Viewpoint. The poll shows that 80 percent of Americans recognize that childhood obesity is a significant and growing challenge for the country, and 50 percent of Americans believe childhood obesity is such an important issue that we need to invest more to prevent it immediately. The survey also found that 84 percent of parents believe their children are at a healthy weight, but research shows nearly one-third of children and teens are obese or overweight. Obesity rates among youths ages 10-17 from the 2007 National Survey of Children's Health (NSCH) also were included in the 2009 F as in Fat report. Data collection for the next NSCH will begin in 2011. Currently, more than 12 million children and adolescents are considered obese.
"Obesity rates among the current generation of young people are unacceptably high and a very serious problem," said Risa Lavizzo-Mourey, M.D., M.B.A., RWJF president and CEO. "To reverse this national epidemic, we have to make every community a healthy community. Americans are increasingly ready and willing to make that investment."
Additional key findings include:
The report found that the federal government and many states are undertaking a wide range of policy initiatives to address the obesity crisis. Some key findings include that:
At the federal level:
And at the state level:
To enhance the prevention of obesity and related diseases, TFAH and RWJF provide a list of recommended actions in the report. Some key policy recommendations include: